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1-lab Case · B2B manufacturer of industrial refrigeration equipment

B2B manufacturer of industrial refrigeration equipment · 24/7 sales

A two-channel AI sales agent with memory and a knowledge base covering hundreds of models.

The AI takes a customer from the first touch on a marketplace to a commercial proposal. One agent works on a classifieds marketplace, the other in Telegram. Both share the same conversation memory for each customer. They know the full product line, handle objections, and follow up steadily until the deal closes.

Who it's for
B2B equipment suppliers
Rollout
1–2 weeks
Management
no developer needed, from Google Docs
Task

Picking a model out of hundreds takes a sales rep 5–15 minutes, and overnight marketplace inquiries get lost

Solution

Two AI sales agents on a classifieds marketplace and Telegram with shared customer memory and a product knowledge base take the customer to a quote

Result

Model selection: 5–15 minutes → instant; an overnight inquiry answered within a minute

By the numbers

+15–30%
To phone-number conversion
a 24/7 reply on the marketplace, per B2B platform benchmarks
1min
Reply to an overnight inquiry
not the next morning, when the customer is already with a competitor
5–15min
Saved on every model search
a model out of hundreds picked instantly instead of by hand
0
Forgotten quote follow-ups
the AI reminds the customer on the right day, during working hours

The problem

What keeps a B2B seller from turning inquiries into deals.

  • B2B refrigeration inquiries are messy: a customer writes "need an 8 m³ cold room, on a fixed budget", and the sales rep has to pick a model from hundreds on the spot and estimate installation costs.
  • A classifieds lead goes cold within minutes, and night-time inquiries are lost entirely because the sales reps are asleep.
  • A long sales cycle needs consistent follow-ups after 3, 7 and 14 days. Sales reps forget them, and the customer goes to a competitor.
  • When a sales rep leaves, the knowledge leaves too. New hires take a long time to catch up on the specs of hundreds of models.
  • Sales reps can't remember every spec and price, so they guess or make mistakes. Customers later catch the inconsistencies.

How it works

Five steps from the first message to a commercial proposal.

  1. The classifieds agent replies first

    The goal is to get a phone number fast. It handles one typical objection, stays out of technical detail, and doesn't scare the customer off with complex questions.

  2. The conversation moves to Telegram

    Once the customer shares a phone number, the system moves the conversation to Telegram automatically. The AI writes first: "we talked on the marketplace, let's continue here", so the customer feels no break.

  3. The Telegram agent sees the shared context

    Shared memory holds a summary of the classifieds chat: what the customer asked, what was answered, which objections came up. The AI doesn't ask the same questions twice.

  4. Qualification and closing

    First, "qualifier" mode collects business details and specs. Then "closer" mode handles objections and pushes toward a commercial proposal.

  5. A live sales rep can take over

    A sales rep can take over the conversation at any moment with one command and hand it back to the AI when they go offline. Full control.

Features

What the solution includes.

Live knowledge base

The agent's knowledge updates from company documentation in Google Drive every 15 minutes. Change the price list, and the AI knows the new prices within a quarter of an hour.

Handling split messages

If a customer sends three short messages in a row, the AI waits 20 seconds and merges them into one context. No choppy replies to every word.

Human-like behavior

A human name, formal address, pauses before replying. In most cases the customer doesn't realize they're talking to AI.

No developer needed for setup

The list of sales reps for notifications, greeting texts, working hours: the head of sales changes all of it in the admin panel.

Automatic deal progression

Once qualification is complete, the deal moves to the right CRM pipeline stage automatically. The sales rep gets a ready-made deal card.

Memory across channels

The customer never has to repeat themselves: classifieds and Telegram chats live in one memory. The AI refers back to earlier messages naturally.

Follow-ups only during business hours

Nobody gets a reminder at 3 a.m. The follow-up window is set for your audience and time zones.

Takeover commands

A sales rep types /connect to take the conversation. Types /disconnect to hand it back to the AI. A clean switch that doesn't confuse the customer.

Economics

Before and after in one table.

What changesBeforeAfter
Response to a night-time classifieds inquiry in the morning, when the customer is already with a competitor within a minute
Matching a model to a request 5–15 minutes of a sales rep's time instantly
Sales knowledge in the sales rep's head in the company's live documentation
Follow-up after a commercial proposal the sales rep forgot the AI sends a reminder on the right day
Night and weekend inquiries lost entirely handled the same as during the day
Impact

24/7 response on marketplaces adds 15–30% to "inquiry → phone number" conversion, based on hospitality and B2B marketplace benchmarks. It frees up expensive sales engineers for complex deals.

Who it's for

Where the solution works.

Anywhere the product has a long sales cycle, configurable options, and an active presence in messengers and on marketplaces.

Industrial refrigeration HVAC equipment Heating equipment Packaging machinery Specialty vehicles B2B with a long cycle Companies of 30–300 people Active on classifieds marketplaces

What sets it apart

Why this isn't an "auto-reply bot".

Two linked channels

Not a single bot in a single messenger, but a classifieds→Telegram link with shared memory. The customer goes through the whole journey with no breaks and no repeated questions.

Knowledge tied to your documents

Price lists, rules and technical specs live in your Google Docs. You edit them, and the AI picks up the changes within 15 minutes. No need to call a developer.

Full control for the client

Texts, follow-up rules, working hours, the list of sales reps: all of it is edited in Google Docs and the admin panel. No black boxes and no dependence on the contractor.

We'll connect an AI sales agent to your classifieds account in 1–2 weeks.

Free audit: in a 30-minute review, we'll show how many night and weekend leads you're already losing and how many deals you can win back from your current inquiry flow.

Quiz · 6 questions · 1 minute

Phone only or messenger only is fine. We reply within a day, no spam or newsletters.

Or right away: Telegram · @one_lab_support →  ·  [email protected]

1-lab · AI sales agent case for a B2B manufacturer of industrial refrigeration equipment The client's name is anonymized. Figures are industry benchmarks for B2B marketplaces and response-time standards.